Creative Marketing & Brand Manager - Multidisciplinary Designer
Designing for meaning, memory, and a little bit of magic.
Born in 🇸🇦 Saudi Arabia and trained in 🗽 New York City, I’m Raghad Alkhattabi a creative strategist who lives at the intersection of design, culture, and storytelling. I’m not just a designer I’m also a researcher, illustrator, and curious question-asker 🔍 who believes the most powerful ideas live in the in between: past & future, local & global, personal & shared.
After earning my 🎓 MFA in Communications Design from Pratt Institute, I set out to turn stories into strategy and research into design that feels. Whether I’m reimagining 🌙 Ramadan packaging, bringing new life to a 🏘️ historic neighborhood, or creating experiences rooted in 🇸🇦 Saudi identity, I always start with this question:
How can we design in ways that connect people more deeply to where they come from—and where they’re going? 🧭
My approach blends ✍️ participatory research, 🌍 cultural insight, and 🎞️ visual storytelling—crafted with care, driven by results 📈, and powered by purpose. I’ve led creative campaigns, UX research, and brand initiatives across food, community, and urban experiences, all while keeping one foot in strategy and the other in story.
My favorite tools? A sketchbook 📓, a big idea 💡, and a question that hasn’t been answered yet ❓