Jeddah, Saudi Arabia
2024 - 2025
Client: Muta’s Cafe
2024 - 2025
Client: Muta’s Cafe
In the competitive B2B coffee market, it’s easy for coffee bean bags to be reduced to just another commodity. Distributors and café owners often make decisions based on price or generic quality claims, with little emotional connection to the product’s origin or story. The challenge was to cut through the noise of transactional messaging and create a memorable, immersive brand experience—one that not only educates but also awakens the senses and builds lasting relationships with partners.
I created a sensory-driven campaign that brings the journey of coffee to life—from soil to cup—through storytelling, taste, and visual immersion. I developed a narrative arc centered around "Six Stops, Six Flavors", highlighting the diversity of our coffee origins and the nuances in every bean.
Through bold visuals, tactile packaging, and a bilingual copy approach that honored cultural depth, we framed the beans not just as a product, but as a journey worth experiencing. By tapping into the senses—smell, touch, taste, and sound—we invited B2B partners to emotionally invest in the coffee’s story, not just its specs.
This approach reframed the product from a commodity to a crafted experience, building a deeper connection between our brand and the businesses we serve.