New York, United States
2023 - 2025
2023 - 2025
Challenge:
Saudi women’s narratives have often been fragmented or generalized, lacking the space to express the emotional, creative, and political layers of their identities. In a rapidly changing digital and cultural landscape, there remains a tension between tradition and transformation, between visibility and restriction. Telling these stories with sensitivity and depth requires a form that goes beyond conventional documentation — one that honors both the limitations once imposed and the expansive possibilities now emerging. The challenge lay in creating a structure that could hold complexity, growth, and poetic expression all at once.
Saudi women’s narratives have often been fragmented or generalized, lacking the space to express the emotional, creative, and political layers of their identities. In a rapidly changing digital and cultural landscape, there remains a tension between tradition and transformation, between visibility and restriction. Telling these stories with sensitivity and depth requires a form that goes beyond conventional documentation — one that honors both the limitations once imposed and the expansive possibilities now emerging. The challenge lay in creating a structure that could hold complexity, growth, and poetic expression all at once.
Solution:
The book, Soft Feminism: The Interplay Between Feminism, Digital Media, and Creative Expression in Saudi Arabia, addresses this challenge through a conceptual editorial design grounded in auto-ethnographic research. It is composed of three distinct yet interconnected parts, each representing a key stage in the evolution of Saudi women’s roles — from constraint to creativity, from silence to voice. The physical form of the book transitions from small and condensed to large and open, with each segment nesting within the next. This layered structure mirrors the lived realities of Saudi women: complex, interwoven, and constantly unfolding. Visually, the design is marked by openness and transparency, embodying softness not as weakness, but as a generative force — an aesthetic and political statement. Through illustration, creative writing, and poetic editorial direction, the book becomes both artifact and testimony.
Editorial Design - Visual Direction - Illustration - Creative Writing - Concept Development - Auto-ethnography Research
The book, Soft Feminism: The Interplay Between Feminism, Digital Media, and Creative Expression in Saudi Arabia, addresses this challenge through a conceptual editorial design grounded in auto-ethnographic research. It is composed of three distinct yet interconnected parts, each representing a key stage in the evolution of Saudi women’s roles — from constraint to creativity, from silence to voice. The physical form of the book transitions from small and condensed to large and open, with each segment nesting within the next. This layered structure mirrors the lived realities of Saudi women: complex, interwoven, and constantly unfolding. Visually, the design is marked by openness and transparency, embodying softness not as weakness, but as a generative force — an aesthetic and political statement. Through illustration, creative writing, and poetic editorial direction, the book becomes both artifact and testimony.
Editorial Design - Visual Direction - Illustration - Creative Writing - Concept Development - Auto-ethnography Research